Hilton Hotels Suggests Another Way to Buoy Brand Loyalty: Roblox Rewards The hospitality business is the latest company to use the video game platform as a brand-building tool.

Paris Hilton's 11:11 Media company has teamed up with Hilton to launch a loyalty campaign in Paris Hilton's Slivingland metaverse on Roblox.

The campaign - Hilton's first foray into the metaverse - will launch in Slivingland, Paris Hilton's virtual Roblox world, giving visitors a chance to earn real-world rewards with the hospitality ...

Nearly 400,000 Roblox users visited her virtual Neon Carnival that mid-April weekend, about 40 times the number of people who went in real life this year, according to Hilton.

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.

Paris Hilton and The Sandbox have created a virtual gathering space where fans can socialize and purchase digital merchandise online in the metaverse.

Taken from her personal catchphrase, Paris Hilton has launched "Slivingland," an immersive space for her fans in Roblox.

That's hot! Roblox has joined forces with Paris Hilton to bring a new experience to the game with the all new Silvingland area.