Gucci Town is the brand’s fifth collaboration with Roblox. The first step on the platform was commissioning virtual items to its community designers Rook Vanguard and cSapphire, she said.

Fashion powerhouse Gucci collaborated with Roblox to launch Gucci Town, an experience themed around the company. Players can participate in mini-games challenges and do much more in Roblox Gucci Town.

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021.

The more visitors interact with Gucci Town’s activities, the more they’ll be rewarded with GG Gems, an in-experience currency they can use to purchase power-ups and virtual Gucci products.

The Roblox game Gucci Town is a life simulator game created by Gucci Town. If you are looking for the latest 'Gucci Town' codes, then you have come to the right place. Check out our other code ...