After years of testing shapewear, I’ve learned most brands fall into one of two camps. They’re either ultracompressive pieces you can’t wait to peel off, or soft basics that don’t actually do much.
Glamour editorial staff were not involved with the creation of this content. Shopping for plus-size shapewear has historically been a game of compromise. Despite a market full of options, few ...
Per Market Research Firm The NPD Group: As of the 12 months ending November 2020, Shapermint held a 20.4% share of the U. S. women’s shapewear marketplace. Shapermint is also responsible for 7 of 10 ...
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Financial terms of the acquisition were not disclosed. As part of the deal, Trafilea will also acquire the BodPod podcast. Citing a recent body image survey from Good Housekeeping, Trafilea said that ...
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. Marketing to consumers during the COVID-19 pandemic demands a level of online engagement from brands ...
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