CeraVe began back in 2005, the same year James made his first All-Star appearance, and was acquired by L’Oreal in 2017.

Hyram Yarbro already helped make one skincare brand popular with Gen-Z. Now, Sephora is betting he can do it with his own. Yarbro, who has a nearly cult-like following on TikTok for his reviews of ...

Hyram Yarbro is expanding his multichannel influence. Known by his social media followers as “Skin Care by Hyram” and by the New York Times as “the Gen Z Whisperer,” Harbro has teamed with podcast ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Along with enforcing a consistent skincare routine, Hyram says a month before the big night is the ...

Hyram Yarbro wasn't all that into CeraVe at first. The skincare brand, owned by cosmetics giant L'Oreal, came in minimalist, almost clinical packaging that didn't do much for him. Other WRAL Top ...

Thanks to social media skincare influencers like Hyram and viral TikToks, this drugstore staple has gained a cult following. The trademark combination of vital ceramides and dermatologist-favorite ...