What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

Social pressure can sometimes lead us to change our behavior, a process known as conformity. This can sometimes be overt, like being pressured to behave in a certain way, or a more subtle influence ...

Awe—the emotion we feel in the presence of something vast or powerful that challenges our understanding—has the remarkable ability to help us transcend ourselves. It makes us feel smaller and more one ...

A recent study published in the journal Nature Human Behavior examined why people follow rules. Rules are fundamental in maintaining a stable social order and fostering cooperation. Rules shape daily ...

This week I’m glad that those who needed “permission” from our governor to remove their masks will finally be able to breath the air and show their beautiful faces to the world. In the beginning we ...