Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...

As part of an ongoing relationship with Coca-Cola, Blockbuster Video announced it will sponsor the Sprite Liquid Mix 2002 Tour. The 15 market tour runs Aug. 20 through Sept. 8. The retailer will set ...

An atmospheric phenomenon called "sprites" could be pumping 50 times more energy into the upper atmosphere than was previously thought, suggesting our understanding of the global atmosphere is ...

Activision, publisher of action sports video games, has teamed with Sprite to promote its new street basketball game, Street Hoops, through a number of co-marketing programs, including retail ...