Many TV viewers don't give a second thought as to how far away they are sitting in comparison to the set. Here's why your TV might actually be too small.

TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen’s paper diaries were sufficient for tracking viewership and providing useful ...

SAN FRANCISCO, July 29, 2025 (GLOBE NEWSWIRE) -- Samba TV, a leader in AI-driven media intelligence, today announced a strategic partnership with Kochava, the leading omnichannel measurement and ...

The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives ...

YouTube has suspended its participation in the UK’s Barb audience measurement system, drawing criticism from broadcasters and ...