iSpot, the cross-platform TV ad measurement company, released today the company’s Q1 2025 TV Ad Transparency Report, unpacking the key TV ad trends and insights from Q1 2025 across viewing habits, ...

Advertisers will be able to use iSpot’s measurement and outcomes tools to evaluate ad viewership and engagement among Swoop’s consumer and healthcare professional audience segments. (Getty Images) ...

BELLEVUE, Wash.—Despite ongoing worries about the economy, new data from iSpot shows that national linear advertising revenue recorded a 4.2% increase in Q3 2025 versus a year earlier to $8.77 billion ...

iSpot.tv, the real-time TV measurement company, today released its First Half TV Transparency Report, showcasing major trends from the first six months of 2023. Importantly, the report shows that ...

Despite linear TV ad impressions declining 4.25% year over year in Q1 2025, ad spend on the channel grew 4% to $12.34 billion, per a report from iSpot shared with Marketing Dive. The total signals a ...

BELLEVUE, Wash.—iSpot, a cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered platform that the company says revolutionizes how ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

The TV industry is still desperately trying to bring order to measurement. The latest step toward order occurred on Tuesday, when the broadcaster-backed joint industry committee (JIC) certified iSpot ...