The bespoke instruments will set you back a cool $19,999 each. Sailor Jerry Spiced Rum takes its name, image, and attitude from Norman Collins, a Navy veteran who went on to become a widely ...

A rum company is offering to help some people get over their ex with a new tattoo and cash. Sailor Jerry Spiced Rum shared a post to its Instagram on Tuesday that invites its followers to enter the ...

The rum brand Sailor Jerry sold a million cases for the first time this year, second only to longtime category leader Captain Morgan. The company credits its revamped marketing strategy, centered on ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Daniel “Gravy” Thomas, brand ambassador of ...

It's not every day you get something for nothing, but Saturday is the exception and this something will last forever. The folks that make Sailor Jerry spiced rum will offer 101 free tattoos to people ...

Hotel Street, Sailor Jerry’s pop-up in the Cross, brings tattoo culture and booze together in a good way. Honolulu tattooist Norman ‘Sailor Jerry’ Collins is often referred to as the father of the old ...

Arron Thomas won’t go so far as to say his looks got him the job. There is the moustache, which he calls: “An out of control Fu Manchu, with a modified Lemmy,” meaning the lip coverage doesn’t quite ...

Hardcore rock ‘n’ rollers tend to like tattoos and booze almost as much as they like sex and drugs. (Hey, blame Ian Dury for popularizing the phrase, not me!) Now, in the latest collaboration between ...

Unlike vodka and tequila, which have both seen a resurgence in recent years, rum doesn’t lend itself to craft cocktails in quite the same way. Yet, that hasn’t stopped a relatively small rum brand ...