To understand how Tim Cook has transformed Apple — and why the launch of Siri AI was designed to entice Main Street more than Wall Street (or techies, for that matter) — compare Monday's WWDC 2026 keynote,

Follow Apple WWDC 2026 live updates as the keynote spotlights AI, software, Siri and developer tools and likely CEO John Ternus's first major appearance.

Monday morning, Tim Cook walks onto the WWDC 2026 stage carrying more weight than any keynote of his tenure. Apple (NASDAQ:AAPL) trades at $307.34, up 53.8% over the past year, and Cook has confirmed he will step into the role of executive chairman on September 1,

Apple said it has rebuilt the Siri personal assistant from the ground up with artificial intelligence at its core — in a forthcoming version called Siri AI. Siri AI was part of the announcements at Monday’s kickoff to its 2026 Worldwide Developers Conference (WWDC),