Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and ...

Why U.S. leagues like the NFL and NBA stay closed systems, while promotion and relegation defines soccer around the world.

Think you know your U.S. sports history? From iconic moments to record-breaking feats, test your knowledge of the games, athletes and events that made headlines.

Who are the best track and field athletes in United States history? USA TODAY Sports list the top 20.

The "Protect College Sports Act of 2026" with bipartisan support in the U.S. Senate attempts to blend traditional college ...

MetLife Stadium, shown here during the 2025 FIFA Club World Cup final, will host the 2026 World Cup final next summer Al Bello / Getty Images The protests erupted over “unacceptable” £77 tickets. In ...

Legalized sports betting has swept through states across the U.S., reshaping fans’ and athletes’ relationship to their ...

From wall-to-wall screens to unbeatable atmospheres, these 10 sports bars were voted the best in the U.S. by readers.

President Trump predicted the destruction not just of college sports but the entire U.S. collegiate system unless the industry is fixed quickly — something some sports leaders who joined him Friday at ...

Many youth sports like ice hockey, are becoming increasingly expensive and more demanding which limits opportunities for kids to participate. Credit: Thund3rh3art / Wikimedia Commons According to a ...