A look at which beauty brands dominated Ulta's online channel in 2025.

Ulta is rolling out a wellness concept aimed at providing shoppers with expert guidance and education around wellness ...

Ulta Beauty is, at the same time, a physical retailer, a direct-to-consumer business, a loyalty engine, a content producer, a retail media network and a steward of more than 600 third-party brands.

Ulta Beauty unveiled an initiative Tuesday to better reflect the country's diversity with the products it sells in stores and faces it features in advertising campaigns. The beauty retailer pledged to ...

How to secure shelf space in the biggest specialty beauty retailer in the U.S. For upstart brands, getting into Ulta brings plenty of advantages. The specialty beauty retailer offers undeniable reach, ...

Ulta's second 'Beauty World' convention is headed for Florida. Here's what to know.

The second-ever Ulta Beauty World convention is April 16, 2026, in Orlando, Florida. Tickets go on sale tomorrow, Wednesday, ...

Ulta's second ever 'Beauty World' convention is headed for Central Florida this spring. Here's what to know grabbing tickets ...