It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Prime Video’s ad tier now reaches more than 315 million monthly viewers globally, Amazon revealed on Tuesday during its annual unBoxed event. The figure, which is up from 200 million previously ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad ...

Prime Video’s ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, which were revealed ahead of ...