Sprite is out with a new, baseball-themed TV ad starring the Cleveland Cavaliers’ LeBron James and hip-hop artist Kamaiyah. In the spot (:60 version below), “Big Taste Cuts Through,” James plays a ...

Sprite has released its first music video and a new TV spot, both starring rapper Vince Staples. The Sprite-sponsored music video, now on VEVO, features “Rain Come ...

LeBron James teams with Sprite for the brand’s new “Wanna Sprite” campaign and brings along Atlanta rapper Lil Yachty. The spot features King James endorsing Sprite of course, but not really, sort of.

The LeBron James Sprite Cranberry ad was famous for many reasons. The flow of the ad and the story, showing James entering the house mysteriously with the soft drink, garnered plenty of attention. As ...

Sprite is freshening things up with its star endorser, LeBron James. Advertising Age, a sister publication of Crain's Cleveland Business, reports that in his new ad for the soda brand, James is making ...

WHAT: The first ad in the “Wanna Sprite” campaign. WHO: LeBron James and Lil Yachty star in the campaign by Wieden + Kennedy New York for Sprite.

NBA legend LeBron James has starred in the new campaign for Sprite. In the ad James declares he’s not going to tell you to drink a Sprite, no matter the predicament you find yourself in, and despite ...

The Sprite campaign is interesting in that it doesn't appear to use QR codes, which would require users to have a QR code reader like Snapchat or Shazam on their phones in order to engage. Instead, ...