Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform. Google rethought its analytics foundation in its Google Analytics 4 ...

The Department of Health and Human Services and the Federal Trade Commission sent a joint letter to hospitals this summer warning them that using third-party analytics tools on their websites could ...

From every end starts a new beginning. This is what comes to my mind when I think of the approaching third-party cookie deprecation. Companies now have to significantly reinvent their data management ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...

Apple's Safari WebKit team has posted its official policy on web-tracking prevention, which it implemented in Safari's Intelligent Tracking Prevention (ITP) technology. ITP broadly aims to limit ...

Sharpen the skills to find patterns others miss and show why they matter. California Lutheran University’s MSIT data analytics track offers hands-on courses that integrate visualization, big data ...