Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

To be eligible, the Google Analytics view has to receive at least 1,000 clicks from AdWords over a 30-day period). Under Smart Goals, website visits deemed highest quality are identified and displayed ...

If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what is actually changing and what does it mean for ...

Most of Google has already gotten a Material Design makeover—except for AdWords. But for all its importance, AdWords hasn’t seen a facelift in eight years. That changes today, as Google unrolls a new ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

Anything to make AdWords easier and more automated is a huge win for marketers and advertisers, but up until now there hasn’t been anything that dealt with apps. According to an eMarketer study, ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

If you’re struggling to get better ROI from AdWords, you’re probably making one of these huge mistakes - New research based on a study of 500 small businesses PPC accounts. It’s not uncommon to hear ...

Google recently announced that it’s planning to remove the Google Review Extensions feature from AdWords. Review extensions allowed advertisers to include a quote from a third party. This was usually ...

Have you tried, unsuccessfully, to advertise your business online using Google AdWords? Perhaps you ended the relationship too abruptly. It may have been a case of: it wasn’t AdWords, it was you. As a ...