Wisconsin is one of those places I visit time and time again, and each time I find it more magical than the last. While the ...

Discover the magic of winter in Wisconsin as snow and ice transform the state into a wonderland of exploration. From iconic ...

A winter storm warning is in effect for Sheboygan and Fond du Lac counties until 6 p.m. on Monday. A winter weather advisory ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

MADISON, Wis. - Travel Wisconsin launched its 2022 summer campaign, "Here’s to Those Who Wisconsin" on Monday. The new campaign highlights Wisconsin’s spirited and celebratory nature, encouraging ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

MADISON, Wis. - One of the industries hit hardest by the coronavirus pandemic is showing signs of a rebound in Wisconsin. According to the United States Travel Association's September data, Wisconsin ...

OSHKOSH, Wis. (WSAW) - Governor Tony Evers and the Wisconsin Department of Tourism Secretary Anne Sayers announced a record-breaking year in 2022 for Wisconsin’s tourism industry. The total economic ...

Wisconsin direct traveler spending was $16.2 billion in 2024, up 3.5% from 2023. The tourism industry's 2024 total economic impact was $25.819 billion. That includes indirect and induced spending.