Critics say the rebranding is a risky move for a company already struggling with thin margins.

An ongoing attempt by Cracker Barrel Old Country Store (CBRL.O) to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain's year-to-date stock price gai...

The chain is rolling out a simpler interior design for diners to savor the taste of southern classics like buttermilk biscuits and hashbrown casseroles.