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Cracker Barrel unveils new logo

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· 11h · on MSN

Cracker Barrel stock plunges amid logo change backlash

Critics say the rebranding is a risky move for a company already struggling with thin margins.

· 18h

Cracker Barrel shares plummet after pushback on new logo, brand refresh

· 2h · on MSN

Cracker Barrel loses almost $100M in value after divisive logo ‘refresh’

· 19h

Cracker Barrel shares nosedive following storm over logo change

An ongoing attempt by Cracker Barrel Old Country Store (CBRL.O) to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain's year-to-date stock price gai...

· 1d

Cracker Barrel’s New Modern Logo and Aesthetic Become a Political Rorschach Test

· 2h

Cracker Barrel Logo Change Chaos | August 22, 2025 | Day to Day with Mariah

· 15h

Democratic Party, Gavin Newsom join online roasting of new Cracker Barrel logo

The Democratic Party and California Gov. Gavin Newsom’s press office's X accounts joined the backlash against Cracker Barrel after it released its new text-only logo earlier this week.

· 4h

Cracker Barrel’s logo change sparks fury, online and on Wall Street

· 2h

Cracker Barrel gets a new logo. Is it 'brand suicide?' The impact on Kentucky stores is unknown

12hon MSN

Cracker Barrel unveils a new logo as part of wider rebrand efforts, sparking ire among some online

Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, that’s included remodeling its country-style restaurants and retail stores. The company began ramping up this overhaul last year by swapping out older, more antique-filled designs with lighter paint and modern furniture.

FOX 4 News Dallas-Fort Worth7m

Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'

Steak 'n Shake is accusing Cracker Barrel CEO Julie Felss Masino of abandoning Cracker Barrel's heritage in pursuit of trends.