Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Another big indication that the waist line of culture right now aims low. Imagine you have an iPod mini, preferably metallic ...

On August 19, Gap unveiled its fall denim collection by dressing the hit girl group in a series of Y2K-inspired denim looks ...

American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

American retailer Gap launched a new jeans campaign featuring the pop group KATSEYE. Writer Sally Panis compares and ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...

The girl group talks working through pre-performance jitters, dream venues, and channeling early 2000s nostalgia for Gap’s latest campaign.

Gap teams up with K-pop girl group KATSEYE for Fall 2025, reviving Low Rise denim and Long & Lean jeans with a nostalgic-meets-modern campaign.

Just a month after Sydney Sweeney’s American Eagle campaign faced backlash for its perceived eugenics undertones, Gap teamed ...

First, a little context. In 1995, Gap introduced the arch logo hoodie as a kids-only exclusive; in 1998, it migrated to the men’s section, too.

Its newest campaign, ‘Better in Denim’, is true to the brand, says CEO Mark Breitbard, who has been on a mission to rebuild ...

Buy on gap “It’s an absolute honor to be in a Gap campaign – so many iconic artists have worked with Gap and I now get to be one of them,” said Tyla in a statement about the collection ...