Shares of Alphabet climbed 4% to $207.81 in afternoon trading on Friday, putting the stock on pace to close at a record high, according to Dow Jones Market Data. Apple stock was up 1.4% to $228.10. Both companies are at crucial moments.

The company previously approached OpenAI and Anthropic for similar discussions about using their technology to power Siri, and reportedly, Google has begun training a model that could run on Apple’s servers. Apple is not expected to make a decision about whether to bring on a partner for the Siri revamp for another several weeks.