Have you ever taken a moment to ask yourself, "Why is this camera that I’m using the way that it is?" Well, the answer to ...

The fragment design x Fujifilm GFX100RF “Fragment Edition” is a limited collaboration that merges imaging technology with ...

Fujifilm’s new Development Stories episode reveals the detailed design process behind the GFX ETERNA 55, from durability to ...

Is a Fujifilm GFX 100 II on the way? After a quiet year for GFX, rumors suggest that we could be seeing a successor to Fujifilm's original 100MP camera later this year. Its fair to say that Fujifilm's ...

Tilta releases new camera cages for the DJI Osmo Action 6 and Fujifilm GFX ETERNA 55, adding more mounting points, better ...

Fujifilm has a long list of 3D-LUT files for its cameras, but most of these appear to be limited to Eterna, even for newer ...

It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

“The world just does not fit conveniently into the format of a 35mm camera.” With this quote from W. Eugene Smith, Fujifilm today announces its new GFX camera system, which is built around a massive ...

It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...

I wish the GFX 50S supported 4K video though, especially since that's a feature we're now seeing even on lower-end cameras. Instead, recording here is limited to 720p and 1080p at 24, 25 and 30 frames ...