Get ready for logomania to come for your makeup bag: Louis Vuitton has entered the luxury beauty game with La Beauté Louis Vuitton, a collection of lipsticks, lip balms, and eye shadows. Announced back in March, the collection is a first for the French fashion house and serves as a natural extension of its storied brand heritage.

The latest stop on Louis Vuitton’s evolving journey through the world of luxury is the debut of the house’s official beauty line: La Beauté.