A bouncing dog named Buster is the star of British retailer John Lewis' 2016 Christmas advert. "Buster the Boxer" — set to a cover version of the song "One Day I'll Fly Away," recorded by British band ...

TV adverts are a key part of any presidential campaign. They offer a rare opportunity for the candidates to present their message directly to voters, inside people's living rooms, but outside of the ...

This article was originally published on The Conversation. Read the original article. Christmas is traditionally a time for giving. And for most of us, giving means buying—the perfect excuse for major ...

It's the John Lewis Christmas advert that gets all of the glory around this time of year, but some on Twitter believe that M&S has topped it for 2016. Focussing on the total badassery of Mrs. Claus, ...

Rob is Senior Insights Analyst at Brandwatch, working with some of the world's biggest brands to transform social media data into actionable insights empowering marketing teams at a global level.

Price comparison website MoneySuperMarket once again took top spot in the list of most complained about TV ads last year. The advert, featuring New York breakdancer Mr Wave as a body-popping bodyguard ...

This year's John Lewis Christmas advert isn't the emotional rollercoaster we're all used to and after all that #BounceBounce build-up, a lot of people were left, well, disappointed... Directed by the ...

There are certain things at Christmas that are a given - Michael Bublé will awaken from his 11-month hibernation, every man's Lynx Africa collection will be replenished, and you might just have ...

A Fiat 500 advertisement from 2016 showed laboratory workers testing out the car by slamming its doors and hitting it with a handbag. The commercial has resurfaced after it was re-posted online this ...

Debra Marmor is a Liveryman of the Worshipful Company of Marketors and Managing Director of strategic marketing consultancy DSM KnowHow Ltd. With 30 years’ experience of building businesses and ...