Rocket CRM has announced the release of expanded automation tools designed to advance customer relationship management and ...

While CRM may have a reputation as a traditional marketing tool, Christiana Care’s strategy has transformed it into an innovative means to create consumer engagement journeys, Ms. Fennell said.

To summarize, as a CRM leader, if your answer to any of the top three questions is “No,” you need to rethink your technology strategy and make sure your marketing automation and CRM systems ...

The research focuses on CRM marketers’ key challenges, tech resources, marketing strategies, and tactics to improve customer centricity in 2022. This is the latest wave in a series of annual CRM ...

A CRM strategy goes hand-in-hand with a well-defined sales process and is just as critical as any other sales, marketing or customer service endeavor.

Diolachan Consulting founder Edward Garry explains why CRM strategy comes first in this clip from CRM evolution 2018.