Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

Segmentation strategies are here to stay and are in fact becoming increasingly important, so ensure your social media marketing team is fully trained on the concept and working hand-in-hand with your ...

For example, think “search-intent segmentation” rather than just “demographic segmentation.” Display courage and experiment with AI tools to scale your insights.

With consumers being spoilt for choice in today’s retail landscape, any friction in the customer journey can cause them to abandon their carts. This reinforces the need for retailers to understand ...

PURPOSEThe quality of radiotherapy auto-segmentation training data, primarily derived from clinician observers, is of utmost importance. However, the factors influencing the quality of ...