Update 10/02/2025: As noted by SteamDB on Bluesky, while this specific page on Steam's advertising policy is new, the policy itself is not. Valve has had a ban on these kinds of in-game ads in ...

The developer of Balatro has confirmed the reason his viral hit poker game doesn't have any microtransactions or ads is because seeing games with those types of things "makes me want to put my ...

Mobile game ads are hard to miss nowadays, and some of them have become increasingly silly with strange narratives.

In-game ad platform Gadsme released a new SDK for non-Unity game engines, including Unreal, Godot, Cocos2d and custom engines based on C++.

AdInMo, a player-centric monetization platform mobile games, announced the beta release of its InGamePlay software development kit (SDK) 3.0.

The game developer’s latest research also helps support recent mobile-focused gaming activations from brands ranging like Purina and Chipotle. Among the tactics that would entice gamers to interact ...

Roblox is planning to soon introduce ads in between games to grant players rewards and it's one step closer to their already rich ecosystem.

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.

Rather than disrupting or disappointing gaming audiences, smart brands take common-sense steps to ensure their in-game ads hit the mark, creating positive exposure.

EA CEO Andrew Wilson has revealed the company is considering putting ads in video games, something it has done before ages ago.

As premium game prices skyrocket and subscription cloud-based gaming services take off, marketers sense a chance to defray rising costs with ad revenue.