Natalie Reed believes high rates of failure in new products are the result of uninspired concept testing. Here, she outlines ways to changes the testing process and improve the new product hit-rate.

Effective testing before launching a new product or service can be key to its success. Members of Forbes Agency Council offer their suggestions for ensuring your testing phase delivers the ...

Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

This rapid testing method places a product concept on an actual store shelf—before a sellable version exists—to evaluate its impact in a competitive retail environment.

Here are some pointers about what makes a new product concept ready for testing. Testing methodologies and goals: write to the consumer and to the test Whether you’re using Synovate, Bases, AccuPoll, ...

Test Your New Business Concept: 8 Questions Before spending a cent on a new investment, answer these eight questions to help you focus your idea and ensure that it can be successful.

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts ...