Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

As traditional audio brands searched for footing in Q4, podcast ad spending exploded, with December shattering expectations. But the real story isn’t just growth; it’s where the money went and what ...

As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Podcasts aren’t going anywhere. The audio-first entertainment format is now attracting a wider swath of users than it ever has, while spreading across a mix of media channels. In 2021, 82 million ...

A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...

Podcast advertising is on track to reach $2 billion this year and $2.6 billion by 2026. But 2023 was sluggish, judging by the U.S. Podcast Advertising Revenue Study, from the Interactive Advertising ...

Podcast studios will go out of business unless they reevaluate programmatic advertiser rates. According to Libsyn’s podcast advertising rates report from July, podcasts received an average CPM, or ...

Podcast ad revenue in the U.S. — after seven years of double-digit growth — hit a slowdown in 2023, with overall spending increasing 5% to $1.93 billion, according to a new report. The tepid growth in ...

The platform, which sells ads on BBC podcasts consumed in Canada, has told creditors it needs to restructure "to continue operating as a viable business." By Etan Vlessing Canada Bureau Chief The ...

YMH Studios today announced a strategic attribution partnership with Magellan AI, making full multi-platform attribution available permanently free for ...

Apple Podcasts has a brand new video podcast experience in iOS 26.4. iPhone users running the iOS 26.4 Release ...