Vimeo is ending support for its existing TV apps — with the video management and hosting provider telling customers they’ll have a “better ongoing experience” by using video-casting features instead.

Vimeo said it's discontinuing streaming apps for various TV platforms, including Apple TV, Roku, and Amazon Fire TV. The change will come into effect later this month but users do have alternatives.

It's no secret that Vimeo has shied away from challenging YouTube in favor of serving as a business-friendly video platform, and now that's affecting its living room apps. The company is ending ...