BBDO’s “Wake up With CrAIg” campaign follows the success of last year’s “Sleep with Rain” starring Rainn Wilson.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.

The lowered forecast is a blow to the company as it searches for a successor to CEO Mark Read, who is set to retire by the ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Check out this data to understand the current state of AI answer engines and what brands need to know about AEO.

Brands must blend empathy, transparency and emotional value to earn consumer trust.

Haleon, the consumer health giant spun out of GSK, is looking to streamline its agency roster. By: Ewan Larkin. Retail ...

The ad industry’s newest agency owner will be joining Ad Age’s Small Agency Conference: JB Smoove.

At Cannes Lions, Dove and Collectively spoke about their inspired partnership with Crumbl Cookies and Walmart that generated ...

Gen Z is rejecting traditional life milestones, and brands must stop using outdated consumer profiles to connect with them.

LTK’s Cannes Lions session with Ad Age Studio 30 focused on how creator trust and AI tools are driving measurable brand performance across the marketing funnel.

At Cannes Lions, Ad Age and Linqia’s roundtable of marketing leaders discussed the future of creator partnerships—and the inevitability of AI-enabled campaigns.