RADII's latest Op-Ed looks at why brand purpose falls short — and how culture in China drives real customer engagement.

As AI-generated avatars of deceased loved ones become accessible in countries like South Korea, Japan, and China, a deeper ...

Tibetan, Ningxia, and Beijing carpets are returning to the mainstream as contemporary brands bring traditional carpet making ...

The young tennis phenom cements her legacy by defeating Mirra Andreeva on home turf, signaling a new golden era for Chinese ...

In Shanghai, a new wave is sweeping the city — sorting garbage. The unexpected trend comes about as a result of the new Domestic Waste Management Law, which went into effect on July 1st. The law ...

We Tried is a series where RADII staff try out unique foods, experiences, and phenomena in China. Drop us a line if you have a suggestion. In China, there’s more to your average TCM/massage parlor ...

In the pantheon of batshit inanities to issue forth from the mouth and stubby fingers of one Donald J. Trump, the President’s offhand comment earlier this month insinuating that almost all Chinese ...

This Qixi Festival, singles have been using the meme to express romantic defeatism Chinese social media has been overflowing with images of Pepe the Frog, also known as the “sad frog meme,” to the ...

Ma Baoguo, the kung fu master who suffered a viral, embarrassing defeat at the hands of a kickboxer, has retired from martial arts In May, legendary tai chi master Ma Baoguo was handily defeated by an ...

A Tibetan boy from Litang has been catapulted to internet fame in recent weeks It’s been a month since Tibetan boy Ding Zhen first hit social media, but discussions over him and every aspect of his ...

In 1922, Albert Einstein traveled around Asia accompanied by his then-wife, Elsa. Einstein’s diaries of that trip, recently published for the first time in English, suggest that the renowned physicist ...

It’s an interesting age we’re in, where unique cultural phenomena (read: memes) can be produced, packaged, exported, reborn, and revised all in the blink of an eye. New Yorker Staff Writer and ...