That question launched a fascinating “ Ask Me Anything ”-style discussion at Cynopsis ScreenShift in New York City on Tuesday ...

TTD shared new OpenAds features that let publishers evaluate whether it's running a fair auction. But tension between TTD and ...

A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.

Cloudflare restricts how bots can scrape content; TiVo's customer base stays loyal; and Nestlé announces a stark reduction in ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer ...

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the ...

As AI sweeps the tech landscape, new startups keep emerging. Here are seven former ad tech execs' thoughts on best AI ...

It has long been understood that brand is advertising’s most powerful driver of growth. Yet, in a marketplace worth more than ...