The mandate includes paid media, campaign execution, targeting and ROI optimisation as the company expands its learning ...

The brand expands into a new segment with a clinically researched, clean-label daily nutrition mix focused on growth, ...

Ted also described the merger as beneficial for shareholders, consumers and jobs in the entertainment industry.

The brand will focus on performance-led footwear and apparel within Agilitas’ integrated setup, with Kohli joining as ...

The partnership expands Bisleri’s UAE presence, formalised at Dubai International Stadium, and will cover the ECB’s men’s, ...

JioHotstar has appointed Debasmita Ghosh as vice president – agency business. Based in Bengaluru, she takes on the role after ...

As a traditional brand, Zed Black channels over 80% of its marketing spend into TV, about 15% into print, and just 5% into ...

The $30-per-share all-cash proposal was revealed publicly after Paramount said WBD’s board did not respond to multiple ...

Siddharth Bijpuria has joined upGrad as head of content for its D2C business. He announced the move through an update on his ...

Premium locations, metro-first stores, and a quick commerce pilot show a brand using retail not just as a sales channel but ...

A well-structured and analytics-driven model has the power to transform creators from being experimental spenders into ...

This collaboration signifies a bridge between a remarkable legacy brand and a forward-thinking creative agency, combining ...