This Diwali, brands trade celebrity glitter for everyday warmth, spotlighting friendship, laughter, and shared moments in ...

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and ...

Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.

This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity ...

WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign production.

The goal isn’t ‘more data’, it’s clearer loops from signal to action. The measure of maturity is shared accountability across ...

Personal care brand Dove has released a campaign in time for International Day of The Girl (11 October), which encourages ...

In B2B markets, where purchase decisions often stretch over months and involve multiple stakeholders, Adobe is pushing a bold bet: that agentic AI can now meaningfully reshape both how buyers decide ...

American Express announced its ad network, Amex Ads, Monday morning to coincide with the start of Advertising Week. The new platform is poised to help brands reach consumers with contextual ads in ...