Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, ...
At the ANA Masters of Marketing conference, Verizon and Harley-Davidson discussed different paths for brand reinvention.
Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.
New data from Deloitte finds shoppers plan to spend 4% more this holiday season, with Gen Z and millennials planning ...
The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and ...
A new report finds that ChatGPT, Gemini and Perplexity never recommended 78% of e-commerce brands in their own categories.
Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its ...
The Top Women Network is a cross-brand initiative from the Chief Marketer Network created to unite, elevate, and empower women across the media, marketing, and ad tech ecosystem. Designed for ...
At the Mid-Atlantic MarCom Summit, CMOs discussed how they are expected to drive revenue, yet CEOs still don't see marketing as a primary growth lever.
Chief Marketing Officer Steve Nesle discusses the brand’s innovation budget and why it switched to using content creators for its entertainment series “Till Decor Do Us Part.” ...
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its ...
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