Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

The Infocomm Media Development Authority (IMDA) has unveiled a new Model AI Governance Framework for Agentic AI, marking what ...

MINI has launched a global campaign celebrating its latest design collaboration with British designer Paul Smith, using design-led storytelling to position the partnership as a cultural meeting point ...

Gaming lifestyle brand Razer has partnered with K-Pop sensation BLACKPINK to launch a gaming gear collection, making its global debut at the BLACKPINK world tour pop-up store in Hong Kong.

With 70% of buyers under 45, larger buying groups, and increased reliance on generative AI (genAI), B2B buyers in the Asia Pacific (APAC) region are reshaping expectations for providers. Compared to ...

The Kallang is looking for a PR agency to manage its strategic communications and media efforts under a one-year contract, with the option to extend for an additional year, according to a tender ...

When football legend David Beckham sat down for an interview with CNBC this week, he did so under an unusually heavy shadow.

FairPrice Group is turning its attention to the small, familiar moments that make Chinese New Year meaningful in its 2026 festive campaign. Titled “Every celebration made a little better”, the ...

AirAsia has partnered global fitness race series HYROX APAC in a move that blends travel, lifestyle and community-led sports experiences across Asia Pacific.

According to Circles.Life's website, the platform fee increase supports new features and services designed to give users more ...

Mastercard has appointed Alexandra Sloane as vice president of integrated marketing and communications for Australasia, ...

Singapore’s Tiong Bahru Bakery (TBB) is celebrating Chinese New Year (CNY) 2026 with a five-item seasonal menu, featuring a ...