A blockbuster-like $32.3 million was spent in national TV advertising, per estimates from EDO Ad EnGage - the highest ...

In response to a complaint by the Independent Publishers Alliance, Google responds that new AI capabilities allow users to ...

Microsoft said it has laid off about 4% of its workforce, or about 9,000 employees. It appears that costs and efficiencies ...

CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer than ...

Baidu has restructured its search platform with AI, introducing the most features in years - including extended ...

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Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnected from genuine ...

Major brands that cut TV advertising include Amazon Prime Video, down by 64% this year to $13.4 million, and WBD's Max with ...

The security measures for Australians are based on an online safety regulation, which the eSafety Commissioner developed with ...

The permission and payment model marks a significant shift with major implications for the advertising and digital ecosystem.

EDO Ad EnGage estimates Warner Bros. spent a modest $15.48 million in national TV advertising -- with 4,510 airings, ...