Political advertising for the midterms is already larger than all NFL ad bookings for the 2025/2026 season. Portada talked to ...

Portada sat down with Sergio Carrera, former general manager for US operations at Editorial Televisa, about his new venture Waleteros.com, a pre-paid debit card with services that could be ...

Google shifts to demand-led budgeting. Discover how AI Max, Smart Bidding, and PVO change how you scale campaigns.

Katt Williams stars in TextNow's national campaign to help consumers ditch expensive wireless plans and save money.

LALA expands its U.S. cheese portfolio to 14 SKUs as Chese Marketing connects Mexican heritage, consumer needs and everyday ...

LALA expands its U.S. cheese portfolio to 14 SKUs as Chese Marketing connects Mexican heritage, consumer needs and everyday ...

Nestlé 's new NBA partnership spans 21 countries including the U.S. Ferrero is making its largest marketing investment of over $50 million.

The global media landscape in 2026 is undergoing a structural shift. As holding companies compete for market dominance, two contrasting strategies have emerged: Publicis Groupe’s aggressive expansion ...

Is storytelling dead? Discover how vibe-driven narratives and emotional cohesion are redefining brand meaning in the AI-powered attention economy. In his latest contribution to Portada, Santiago Durán ...

Premier Padel, the leading official professional padel tour worldwide, was founded by Qatar Sports Investments (QSI) in partnership with the International Padel Federation (FIP) and the Professional ...

UM's David Queamante uses a 7-step process to improve diversity/multicultural media budgeting based on the opportunity. This process establishes a final ratio between the multicultural-specific media ...

Be it to increase brand equity or drive World Cup-related consumer spending, the expanded 48-team tournament in North America will ignite unprecedented marketing spending across a wide range of ...