This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...
Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...
Campaign Middle East on MSN

2025 wrap-up: The year in adtech

The year in Adtech captures the platform launches and partnerships that reshaped the Middle East’s adtech landscape in 2025.
Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...