Google clearly also states that Google Search does not use LLMS.txt files.

On May 19, Google announced a shift in how search works after more than 25 years of relative stability. It confirms what ...

PARIS, France, June 26, 2026 — Cyril Garitey SEO & GEO Consultancy today announced the launch of its Paris-based search ...

Bruce Clay, one of the first generation of search engine optimization experts, has passed away. Much of the terminology that he coined and many of the concepts that he pioneered continue to be used ...

Google's updated guidance is less discouraging about the use of LLMs.txt, special markup, and markdown for AI SEO.

Cheap tricks, it seems, can only get you so far. Companies that are caught spamming risk being penalized in future search results, Lily Ray, who runs Algorythmic, an SEO consulting firm, told me.

Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO. A 2023 Google patent describes how AI systems could build an ...

Schwartz Marketing Lab (S.LAB), founded by Quinn Schwartz, today announced its official launch to help B2B companies get found in AI search, Google, and modern discovery as organic search traffic ...

Agentic commerce is reshaping AI discovery. Marketers must move beyond prompt rankings and win the discovery layer before ...

The luxury group honored Fairly Made, Bluefish and Synthesia as it expands the use of AI and traceability tools across its ...