Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

INDIANAPOLIS (WISH) — Gainbridge Fieldhouse will be lit up this summer with Hot Wheels Monster Trucks Live Glow Party for the first time ever. According to a release, fans of all ages will experience ...

Mercedes and Hot Wheels have joined forces to unveil a one-off CLA. It’s the latest in a Class of Creators series, which also includes the “molten chrome” CLA that was made in collaboration with Ice ...

Are you a Hot Wheels' fans? Chance are you may very well be, as more than six billion die cast Hot Wheels cars have been sold since the toy's 1968 release. Now, one of your favorite childhood toys ...

Hot Wheels expands its Formula 1 collection to include Scuderia Ferrari HP and Aston Martin Aramco, letting fans collect all ...