Intelligence in business decision making is increasingly defined not by how much data a company has but by how fast it can ...

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that ...

The varied topography of the Western United States—a patchwork of valleys and mountains, basins and plateaus—results in minutely localized weather. Accordingly, snowfall forecasts for the mountain ...

Analytic Partners, the leader in Commercial Analytics, announced today that it has once again been named a Leader in the 2025 Gartner(R) Magic Quadrant(TM) for Marketing Mix Modeling (MMM) Solutions - ...