A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning partnerships to business impact.

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

Verizon's stock has been a major laggard and the company has failed to show annual earnings growth recently. CEO Dan Schulman says layoffs will make Verizon 'faster and more focused.' Verizon's ...

WASHINGTON, Nov 13 (Reuters) - Verizon's new CEO (VZ.N), opens new tab is planning to cut about 15,000 jobs in the U.S. telecommunications company's largest ever layoffs, a person familiar with the ...

Verizon s planning to cut about 15,000 jobs in the telecommunications company’s largest ever layoffs as part of a restructuring under its new CEO, a person familiar with the matter told Reuters on ...