Walmart can continue to outpace Amazon and the S&P 500 if it does well in these two areas.

The retailer is looking for revenue opportunities in the shift to chatbot-guided e-commerce.

Walmart is testing ads inside its AI shopping agent Sparky, inserting Sponsored Prompts into chatbot-powered recommendations ...

It's time to check the Black Friday ads for Walmart, Target, Macy's and other retailers. Here are the links.

Some ChatGPT users have seen messages in the app that look a lot like advertisements, but OpenAI said they were unpaid ...

The retail giant has been quietly exploring ad formats with select advertisers, according to a report from the Wall Street Journal, citing people familiar with the matter. One format called "Sponsored ...

A growing number will happily outsource much of the process to artificial intelligence ( AI ). Chatbots offer a personal ...

Black Friday is fast approaching, but the reality is that it's already here in a big way. You can find discounts on hot ...

Walton Goggins has played complex characters in series including “The Shield” and “Justified.” Now he’s hoping his latest nuanced performance will help an unexpected beneficiary: Walmart. Goggins is ...

Walmart (WMT) may bring advertising to its Sparky shopping tool as it explores additional uses for its agentic AI search agent and new ways to monetize chat-driven shopping. In an effort to stay ahead ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.