Coming up on his itinerary this month is Edwards’ first trip to China, as he, his agency and adidas, which markets Edwards’ ...

Alvarez is a long-term Liverpool target with the club even making an attempt to sign him in 2024. City turned down the Reds’ ...

The South Carolina athletic department is expected to announce a new apparel deal with Nike on Friday, according to a report ...

FROM high street comebacks to Labubus on your backpack, Summer ’25 fashion has been wacky, weird and wonderful. Fashion ...

Georgia Bulldogs legend and SEC Network analyst Matt Stinchcomb isn't a fan of one of the Tennessee Vols' uniform ...

Lady Vols basketball will tip off at 10:30 a.m. for its matchup with Louisville at the Women's Champions Classic in New York on Dec. 20.

Anthony Edwards hooked up some Houston children recently when he donated over 150 pairs of adidas sneakers at a charity event.

Lady Vols basketball will tip off at 10:30 a.m. for its matchup with Louisville at the Women's Champions Classic in New York ...

Aston Villa’s 2025/26 third kit pays tribute to the stained glass windows of Villa Park, featuring the adidas Trefoil logo for the first time.

It’s the daring nature that makes the third kit so appealing, when the marketing directors take a chance in giving the ...

Surprising brand collaborations can break the mold and spark conversation—done right, unconventional partnerships expand reach, deepen connections and boost brand equity.

New Zealand Fashion Week is returning after a one-year hiatus with a new vision that is public-facing rather than exclusive.