The "old timer" — a.k.a., “Uncle Herschel” — will still appear on the menu and road signs: “He’s not going anywhere,” the ...

Some critics declared the new logo went "woke" for removing the character known as "Uncle Herschel," who sat on the titular ...

The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only ...

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week ...

Last week, it was Cracker Barrel CEO Julie Felss Masino who was under pressure for the logo rebrand and reports about her ...

Cracker Barrel planned to celebrate a fall menu and logo makeover with a festive country music concert in New York City, but ...

Outnumbered' discusses backlash to Cracker Barrel's rebrand after the company lost $100 million in value.

Collin Rugg, co-owner of the Trending Politics website, characterized the rebrand and new logo as “depressing. Rep. Byron ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...

The burger chain’s account on the social media site X has been among the loudest critics of the family-dining chain’s rebrand ...