Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain's new logo now ditches the barrel itself.

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

The southern "country" style restaurant-store chain is introducing a new logo, and launching a new menu for the fall season ...

Cracker Barrel, the restaurant chain with a general-store feel and porch full of rocking chairs, announced its rebranding and ...

"Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel," but reactions have been mixed.

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

The new logo — which is its fifth — retains Cracker Barrel’s signature gold and brown tones, "is now rooted even more closely to the iconic barrel shape and word mark that started it all," the ...

Cracker Barrel rolls out its first text-only logo in nearly 48 years as part of the “All the More” campaign—new fall menu, Jordan Davis collaboration, and conservative backlash from Trump Jr. and MAGA ...

Cracker Barrel restaurant chain and country store unveiled a new, simplified logo with the launch of a fall menu campaign.