The marketing world has transformed dramatically over the past decade. Today’s consumers are savvier and quicker to dismiss anything that feels repetitive or insincere. They crave substance. Brands ...

Reinforcing a body shop's presence in the local community can foster better relations with customers and staff alike.

Electric vehicle sales are surging to record highs, driven by new brands and more affordable prices that are prompting more ...

Meiyume, an ODM and OEM leader in the beauty industry, invites beauty brands to explore “Your Beauty Blueprint: From Insights ...

From January to March, UK advertising spend climbed 8% to a total of £10.6bn, driven by short-term solutions, according to ...

Take Sholay. It wasn't just a movie, it was an experience. At its heart, it is a story of friendship -- between Jai and Veeru ...

Loyalty is re-emerging as the new battleground for Asia Pacific (APAC) retailers, as brands shift from transactional tactics ...

From digital Gucci fashion drops to AI stylists, luxury fashion has jumped on board the AI train, writes Paul Armstrong.

In a landmark collaboration with ICICI Prudential Life, Infidigit, one of India’s leading SEO agencies, is setting a new ...

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

Luxury’s long boom is over. As the global market corrects, Hermès, Rolex and Cartier thrive. while LVMH, Gucci and Swatch ...

Today’s luxury buyers want authenticity, meaning and values-driven experiences. Luxury is now defined by emotional connection ...