Addison Rae brings serious main character energy in a smoldering new campaign for her Lucky Brand jeans collaboration, ...

Gap teams up with K-pop girl group KATSEYE for Fall 2025, reviving Low Rise denim and Long & Lean jeans with a nostalgic-meets-modern campaign.

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

GAP's latest 'Better in Denim' campaign with Katseye uses Kelis' hit 'Milkshake' to showcase inclusivity and style, sparking comparisons with American Eagle's Sydney Sweeney ad, which faced backlash ...

Everyone's talking about the Gap ad with Katseye. It's a vibe, and it's being praised as the antidote to American Eagle's controversial campaign.

Katseye, Beyoncé, and the K-pop boys: the denim campaigns that make history (and the ones that don’t)Trending | Fashion ...

Gap is continuing to revive its dance ad format with a new spot starring girl group Katseye. The 90-second ad, created by ad agency Invisible Dynamics, sees the cast wearing a range of denim wares ...

More brands are experimenting with nostalgic marketing to win over younger consumers. This week, Gap dropped a campaign that stars emerging girl group Katseye, with nods to low-rise jeans and the 2003 ...

The ‘Better in Denim’ campaign reintroduces low rise denim into the cultural conversation through a genre-blending dance ...

Samsung Electronics Singapore has launched "Galaxy flexival", a digital-first festival featuring interactive campaigns and content designed to showcase the Galaxy Z Series in unconventional ways.

InStyle's TikTok sitcom with creator guest stars and Gap's collaboration with rising girl group Katseye each garnered millions of views on TikTok.

The denim wars have begun, with Gap seemingly throwing some serious shade in light of American Eagle's recent controversial ...